CommunicationsStrategy
Get a tailored Communications Strategy for your fast-growth, service-based business.
Streamline, unify and elevate how you communicate your business to your people.
Many fast-growth businesses struggle to communicate when complexity creeps in. There are more stakeholders to consider, more communication channels to manage, communication breakdowns with important messages being diluted or lost, and strategies that once worked are now out of alignment and out of date.
With over 25 years of communications expertise, I develop tailored Communications Strategies for fast-growth, service-based businesses and mentor your in-house team to execute the plan.
When you book your Communications Strategy, we’ll discuss the best coaching and mentoring solution for your team because every business is different. The initial Communications Strategy Consultation package includes:
Foundation Call
Communications Audit
Virtual Communications Workshop
Communications Strategy Development
Communications Strategy Delivery Call
A Communications Strategy includes
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Measurable goals aligned with your business vision and objectives.
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Defined internal or external target audiences depending on the type of Communiations Strategy being developed.
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Identify clear and concise key messages that you wish to communicte with your target audience.
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Specific communication channels that will be used to connect, engage and build relationships with your target audience.
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Outline of how you will evaluate the progress and success of the strategy.
Benefits of a Marketing Communications Strategy or an Internal Communications Strategy
Some of the benefits of an internal or external Communications Strategy include increased engagement, productivity, trust, credibility, authority, expanded reach, more collaboration, deeper relationships and greater impact. A Communications Strategy aligned with your business objectives will simplify and unify your communication and drive revenue.
Process
We will start with a Foundation Call to clarify your communication and business goals and discuss what you want to get out of your Communications Strategy. I will follow this up by conducting a Communications Audit to determine what is working well, any communication gaps that may be present and areas that need to be addressed. We will then get on a video call for a Communications Workshop. I will deep dive into your business, internal or external communications. The virtual workshop will get you thinking about your business and how you want to connect, communicate, engage and build relationships with your designated target audience.
I’ll develop your customised Communications Strategy and take you through it during the Communications Strategy Delivery Call. I'll then start working with your in-house communications professional or small in-house team (virtually) as they execute the strategy.
Marketing Communications Strategist and Coach for fast-growth businesses
My approach is strategic, supportive, caring,intuitive and straight to the point.It doesn’t matter how serious you are about creating business success if you don’t have a clear Communications Strategy in place, you won’t be able to connect deeply with your target audience and build long-lasting relationships. The truth is, that having internal and external Communications Strategies for your business is the one thing that will set you apart from the rest.
As your Marketing Communications Strategist and Coach, I will conduct a Communications Audit, create your tailored strategy and then coach and mentor your team so they can implement your plan with ease and confidence.
I blend 25 years of communications expertise with Life and Success Coach training, a Master of Arts in Communication Management, Statement of Attainment in Mental Health and training in Public Relations, Event Management and Reiki I and II. I am based in Sydney and have worked with hundreds of small businesses in Australia and overseas across a range of industries including business services, financial services, human resources and recruitment, fashion, real estate, construction, manufacturing, wellness and hospitality.