Helping Small Businesses Achieve Big Things: Design and Branding With Zoe Scott of The Design Order
I am honoured to welcome Zoe Scott, Founder of The Design Order to The Debra Shepherd Podcast this week. The Design Order is a creative agency in Sydney helping small businesses achieve big things. Zoe and her team create memorable brands, awesome websites and amazing user experiences.
Zoe has been a designer for 20 years. She has worked for corporates, design agencies, charities, in the retail sector as well as heading up her design agency - The Design Order. Zoe's clients love her can-do attitude, efficiency and her ability to make the experience a fun and rewarding one.
Zoe believes good design has the ability to change the world and has found her sweet spot helping small businesses get cut through in the marketplace. She loves everything to do with well thought-out design from simple fashion, slow living and culinary mastery to comfortable living spaces, zero waste and a delicious red.
In this episode of The Debra Shepherd Podcast, Zoe shares her remarkable story.
We discuss
How design and branding impact the way people feel.
The role design plays in meaningful communication and the partnership between messaging and design.
How design and branding can enhance your messaging and change the way a business is seen in the marketplace.
Brand personality and the importance of creating a brand that is unique.
Using design to build relationships and emotional connections with your target audience.
Simplicity in design, messaging and marketing.
Common mistakes businesses make when it comes to design and branding.
What makes a great brand and why they stand out.
Links and resources
Connect with Zoe on Instagram @TheDesignOrder
Listen on
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