How Businesses Can Use Events To Create Extraordinary Customer Experiences With Founder and Director of JEM Events, Jodie McLean
Jodie McLean is the Founder and Director of JEM Events and the creator of Events Academy.
With 12 years’ experience managing corporate, private and non-profit events, Jodie has planned, styled and managed over 300 events around Australia and internationally.
Launching JEM events in July 2019, Jodie works with entrepreneurial founders, small businesses and small business communities to curate exceptional events and experiences.
Her expertise and experience saw her recognised as a Finalist in the Australian Event Awards in 2021 and Australian Women's Small Business Champion Awards in 2022.
Jodie is passionate about education and in 2021 launched Events Academy, a digital education platform to equip admin professionals to plan business events.
In this episode of The Debra Shepherd Podcast, Jodie shares her extraordinary story.
In this episode, you will learn:
The power of learning, upskilling and changing direction in your business during challenging times.
Jodie shares some of the unconventional and memorable events she has worked on.
How business owners can use events to connect meaningfully with their customers and clients.
The importance of communication and planning events from the guest’s perspective.
A few common mistakes businesses make when planning events.
Why Jodie created Events Academy.
What makes a successful event.
The power of integrating an event into your business strategy to bring your brand to life.
Links and Resources
JEM Events
Instagram @jemevents_
Events Academy
Instagram @eventsacademy_
Listen to the Events Insider Podcast
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