Empowering Businesses Through Captivating Visual Content With Amanda Owen, Co-Founder of Jasper Avenue and Sydney Product Photography
I am honoured to welcome back return guest to The Debra Shepherd Podcast, Amanda Owen. Amanda is the Co-Founder of Jasper Avenue, Sydney's trusted agency for social media photography and compelling visual content. With an unwavering commitment to detail and a sincere passion for empowering businesses through captivating visuals, Amanda and her team help harness the power of visuals to ignite buzz around your business. Jasper Avenue excels in crafting engaging, eye-catching imagery, catering to the food industry, professionals, and their sister business, Sydney Product Photography, serving e-commerce brands and products. They also offer comprehensive digital content marketing and expert social media management services.
In this episode, Amanda takes us behind the scenes. We talk about the business growth Amanda and her team have experienced over the last few years. We talk about leadership, building a team, social media, visual content creation and visual storytelling for businesses.
Highlights
How experience and passion for the hospitality industry and photography lead to the creation of Jasper Avenue.
Amanda talks about leadership lessons from rapid business growth.
Why it is critical to invest in yourself as a business owner.
The importance of developing and empowering your team.
How Amanda and the team at Jasper Avenue built connection, community and support during the pandemic.
The evolution of visual content, plus visual content creation tips to help small businesses share their story.
Why Amanda focuses on a multifaceted approach to communicating and marketing Jasper Avenue and Sydney Product Photography.
Using content pillars in your business as a navigation guide.
The importance of being true to who you are as a business owner.
Amanda shares what's coming up for Jasper Avenue and Sydney Product Photography over the next 12 months.
Plus, more!
Links and Resources
Instagram @jasper.avenue
Instagram @SydneyProductPhotography
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