Content, Relationships and Marketing Your Genius With Nikki Nash

Nikki Nash is a Hay House author, motivational speaker, and founder of Market Your Genius, a training and development company on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message.

Known for empowering people to quit making excuses and start going after their dreams, Nikki uses her extensive marketing, business, and personal development background to help people build profitable personal brand businesses, position themselves as the go-to expert in their industry, multiply their sales, and grow their business through strategic storytelling.

Prior to full-time entrepreneurship, Nikki served as Head of Marketing at tech startup Rest Devices, Senior Marketing Manager at Intel Corporation where she won the Marketing Excellence Award, Brand Management MBA Intern at The Coca-Cola Company, and Media Planner + Buyer at advertising agency Starcom-MediaVest on the Kraft Foods Account. Nikki has also worked for brands such as InStyle, Travel + Leisure, and Louis Vuitton Moet Hennessy.

In this episode of The Debra Shepherd Podcast, Nikki Nash shares her story. We talk about content, relationships, marketing your genius and so much more.

Highlights

  • What it can feel like when you are out of alignment and how that experience is different for everyone.

  • Why you don't need to be everywhere and do what the big brands are doing online when marketing your small business.

  • Nikki talks about her mantra, do less better and the mad scientist framework.

  • Nikki shares her passion for writing and the reasons why she wrote her book, Market Your Genius which she refers to as an in-depth coaching session.

  • Some of the obstacles entrepreneurs face when they are building a personal brand or a personal brand business.

  • The importance of simplicity and consistency in marketing and business.

  • Why marketing is about relationship building.

  • How to use storytelling in your marketing to educate your audience and build trust.

  • The power of storytelling to build your business. We all have stories to share even if you don't think you do.

  • Content marketing tips for entrepreneurs building a personal brand.

  • How boundaries and discipline create freedom.

  • The importance of doing things that are in alignment, bring you joy and feel right for you.

Links And Resources

Thank You For Listening

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