Why Social Media Engagement Matters
At its core, social media is about people, connections and community which is why social media engagement must be a priority.
If you are not getting the results on social media, you were hoping to achieve chances are you are not connecting deeply and engaging meaningfully with your community.
Many businesses are busy trying to stand out from the crowd, putting their attention solely on producing amazing content rather than focusing on what matters most. While content is essential so too is connecting, communicating and engaging with your community. Reaching out and connecting with others is the reason people log on to social media and it is the best way to cut through the noise and spark a connection with potential customers online.
Why social media engagement is critical for your small business
When you strategically connect, communicate, engage and build relationships on social media, you can:
Engage and connect with your target audience faster than traditional marketing methods.
Strengthen your customer service and provide an improved customer experience.
Build a business that is more adaptive and agile in the marketplace.
Create a more transparent and authentic business that will earn the respect of people and other brands.
Collect relevant data and insights about your customers and target audience.
Access more opportunities to generate new leads and sales.
Build trust, which can help boost sales and lead to customer loyalty and retention.
Improve your credibility, reputation and influence within your industry.
Position yourself as a thought leader and expert in your industry and enhance your personal and business brand.
These are only some of the benefits of social media engagement. Essentially, engagement is about making deep and meaningful connections with other people. It will require you to commit, connect, communicate and contribute.
Commitment
To get results in social media, you need to stay committed to your long-term business goals and work towards them. Like any relationship, it can take time to build your community and develop trust, credibility and influence, but it’s an investment in your business. Social media is also about making a commitment to your community. They’ve made the effort to like, follow or connect with your business, so you need to respect that and provide them with value in return.
Connection
You’ll only build your community if you deeply connect with them and make them feel like it’s a place they belong. This is not only about being authentic and showing your brand personality, but also about listening to your community and the news, insights and ideas they want to share.
Communication
Social media is a two-way conversation. Strategic communication is essential for engaging your community and getting to know them, so you can deliver products and services that meet their needs and exceed their expectations. Start conversations that encourage your community to ask questions, share ideas and offer opinions. And don’t forget to comment meaningfully on the pages of other people and businesses you’d like to support.
Contribution
Part of adding value for your community is about sharing content that makes a positive contribution to their life. Consider how your posts add value to your customers, support them on their journey and improve their personal or professional life. Are you informing, educating, entertaining or inspiring your community? Every time you help your community in some way, no matter how small, you’re adding value and encouraging them to stick around.
How can you increase social media engagement on your social media channels?
Learn more about how we can work together here.