Social media is about people, connections and community. Here's why social media engagement matters for your service-based small business.

As small business owners, it is important to pause, create space and optimise how we connect, communcate and engage with ourselves so we can become better leaders in life and business. 

Customer loyalty can make or break a business. The experience your clients and community have with your brand will directly affect the impact you make and the long-term success of your business.

If you’re thinking of outsourcing your social media management, be sure to keep these five considerations in mind.

There has been a lot of chatter about the latest social media platform, Threads. It is a new platform that presents opportunities for online experts, consultants, coaches and service-based business owners.

As service-based business owners we create every day. It does not matter if you are sitting down to write a blog post, social media content, website copy, a report, letter, email or record a video there will be times when you need to overcome a creative block.

Social media is constantly changing and evolving. The good news is you do not need to be on every social media platform.

A Communications Strategy is essential for every business because it will streamline and unify communication and help you meaningfully communicate with your target audience.

Content marketing is powerful for attracting customers to your small business.

A social media strategy is your foundation for connection, communication, engagement and success on social media.