Choosing the best social media platform for your small business
There has been a lot of chatter about the latest social media platform, Threads. Threads is a new platform presenting opportunities for online experts, consultants, coaches and service-based business owners.
Get curious and set aside time to look at Threads. Secure your handle, spend time on the platform and learn more about it to see if it may be a good fit for you and your business.
How are other people, businesses and brands using the platform?
Is your target audience beginning to use the platform?
Can you identify opportunities to connect, communicate and engage with your audience?
Before you dive in, remember you do not need to be on every social media network. You are much better off being on one or two platforms and using them well than being everywhere and spreading yourself too thin and not spending quality time nurturing and building relationships.
Be open to change
Be open to new social media platforms, don’t disregard them completely. A particular platform may not be the best solution for you now, but in a few months or a year, it may be the perfect fit. Stay up-to-date with changes and updates to social media and regularly review, monitor, analyse and update your social media marketing strategy. Change is constant. Social media changes, technology is advancing rapidly, and the needs and wants of your target audience will change too, which means how you connect and communicate with them online will naturally change as well.
Understand your target audience
Choosing the best social media platform for your small business comes down to understanding your target audience. Use the social media platforms they use. Do your research and get to know your audience so you can understand the language they use, the type of content that will support them and how they use individual social networks. The more you understand, the easier it will be to meaningfully connect and communicate with them.
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